Gartner down 71%, Forrester worth $105M: what B2B buying looks like right now
The two firms that sell into enterprise IT and marketing budgets just reported Q4. Gartner revenue up 2%, consulting down 13%. Forrester down 8% full year, exiting strategy consulting, market cap collapsed to $105M. When the companies that track B2B spend are getting crushed, that tells you where enterprise buying cycles actually are.