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The Wire

Commentary & Analysis

Bold perspectives from sales leaders across ANZ

All Takes Featured Only
Commentary

The US Hiring Thaw Won't Save Your ANZ Sales Career

American tech is interviewing again, but if you're banking on a trans-Pacific rescue, you've misread the room.

OnTargetIsh Editorial
2 min read
Commentary

Your AE Role Is Turning Into Customer Success Whether You Like It Or Not

B2B ecommerce and loyalty platforms are automating the sale—your value now lives in the relationship, not the close.

OnTargetIsh Editorial
2 min read
Commentary

The Tech Hiring Freeze Isn't Ending—And Your Plan B Just Became Plan A

If you're waiting for tech hiring to bounce back before you make a move, you've already missed the window.

OnTargetIsh Editorial
2 min read
Commentary

Temu Just Turned Your B2B Sales Skills Into Retail's Most Wanted Asset

The platforms eating traditional retail aren't hiring salespeople—but the retailers fighting back desperately need them.

OnTargetIsh Editorial
2 min read
Commentary

Retail's Recovery Is Building Sales Teams You Can't Afford to Join

That $6.5B retail investment sounds like opportunity—until you see where the money's actually going.

OnTargetIsh Editorial
2 min read
Commentary

Atlassian's "AI Restructure" Is Just Enterprise AE Hiring in Disguise

They called it AI-driven cuts, but read the fine print: they're doubling down on enterprise sales.

OnTargetIsh Editorial
2 min read
Commentary

The hiring freeze isn't ending—your territory just got bigger

Tech isn't hiring because they already figured out how to hit their numbers with fewer reps.

OnTargetIsh Editorial
2 min read
Commentary

Retail's recovery is going to crush your "enterprise only" career strategy

While you were ignoring retail as "beneath" your enterprise AE aspirations, they just became the most interesting hiring market in ANZ.

OnTargetIsh Editorial
2 min read
Commentary

The Hiring Freeze Isn't Ending—It's Just Getting Smarter About Who It Kills

Tech companies aren't planning to hire again; they're planning to need fewer of you.

OnTargetIsh Editorial
2 min read
Featured Take

Your Enterprise Deal Just Got Harder Because Woolies Lied About Discounts

When Australia's biggest retailers get caught systematically deceiving customers, it doesn't just hurt their brand—it kills trust across every B2B pitch in the country.

OnTargetIsh Editorial
2 min read
Featured Take

Retail's 13% Online Growth Proves Your "Digital Transformation" Was Actually Just Panic

ANZ retailers spent three years hiring for channels that were already converging—and now the comp plans don't match how customers actually buy.

OnTargetIsh Editorial
2 min read
Commentary

The US Tech Hiring Freeze Is Thawing—But Your ANZ Role Just Got More Competitive

American tech is interviewing again, which means every senior AE in Sydney is about to get a LinkedIn message with a US OTE attached.

OnTargetIsh Editorial
2 min read

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