Sales Leadership

Sophos scales CS for 600K customers: threats move in 3 hours

Teresa Anania, former SVP Customer Experience at Sophos (now CCO at Verint), breaks down how the cybersecurity firm manages customer success across 600,000 accounts when cyber threats evolve in hours, not days. The reality: by the time a support ticket lands, you have already lost the customer.

Mar 26, 2026 · 2 min
Sales Leadership

Figma CMO on PLG to enterprise: build the team early or lose deals

Sheila Vashee, Figma's CMO and former second marketing hire at Dropbox, breaks down how Figma captured 95% of the Fortune 500 by investing in enterprise sales far earlier than most PLG companies. The lesson: build the team before you need them, because enterprise buyers need to see you are serious before they commit. Plus, why AI is reshaping marketing strategy without replacing the human craft.

Mar 5, 2026 · 3 min
Sales Leadership

116 quarters carrying quota: Battery's Bill Binch on the metrics CROs miss

Bill Binch (Operating Partner, Battery Ventures) spent 29 years carrying a bag, including Marketo employee #16 through IPO and Pendo CRO scaling to $100M ARR. His framework: start every forecast with quota, track deployed quota against plan monthly, and measure pipeline momentum through six daily inputs. Most companies miss the gap between planned quota and actual quota deployed, which explains why they are short on pipeline.

Mar 4, 2026 · 4 min