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The Wire

Commentary & Analysis

Bold perspectives from sales leaders across ANZ

All Takes Featured Only
Commentary

Atlassian's 1,600 Layoffs Prove Your Sales Role Is the First AI Casualty, Not the Last

When the stock jumps after mass layoffs, your job description just became a liability.

OnTargetIsh Editorial
2 min read
Commentary

woolworths underpaid staff $1b while your ae got dinged for a $200 expense claim

The same companies policing your $47 Uber receipt just paid out a billion dollars for wage theft, and nobody's getting fired over it.

OnTargetIsh Editorial
2 min read
Commentary

Woolworths and Coles Just Proved Your Sales Ethics Training Is Worthless

If Australia's biggest retailers can't stop their teams from breaking the law for years, your quarterly compliance module isn't protecting you from anything.

OnTargetIsh Editorial
2 min read
Commentary

woolworths and coles just proved your sales manager is lying about "customer-first culture"

When Australia's biggest retailers owe staff $1 billion in wage theft, every "we put customers first" pitch from your SaaS startup sounds like a joke.

OnTargetIsh Editorial
2 min read
Commentary

Woolworths Just Proved Your "Manager" Title Means Nothing for Your Comp

The Federal Court just ruled that shop-floor managers at Woolies are sales assistants for pay purposes, and if you think your AE title protects your commission structure, you're not paying attention.

OnTargetIsh Editorial
2 min read
Commentary

B2B buyers want B2C experiences but your comp plan still rewards enterprise friction

ANZ companies are pouring money into e-commerce platforms and loyalty programs while enterprise AEs are still getting paid to add complexity to deals.

OnTargetIsh Editorial
2 min read
Commentary

The Labor Shortage Just Made Your B2B Sales Job Obsolete (And You Helped)

While you were hitting quota, your company was planning to replace half your territory with a self-service portal.

OnTargetIsh Editorial
2 min read
Commentary

B2B buyers want B2C experiences but your comp plan still rewards cold calls

While your marketing team obsesses over "customer experience," you're still getting paid to interrupt people on LinkedIn.

OnTargetIsh Editorial
2 min read
Commentary

Atlassian's 1,600 layoffs prove enterprise AE jobs are the new SDR churn

Legacy SaaS is cutting expensive enterprise sellers first, and your "safe" AE role just became the most vulnerable position in tech sales.

OnTargetIsh Editorial
2 min read
Commentary

Your Sales Job Search Just Got 12 Months Longer

Hiring freezes aren't temporary pauses anymore—they're the new normal, and your pipeline strategy won't save you.

OnTargetIsh Editorial
2 min read
Commentary

Microsoft's Hiring Freeze Just Made Your SaaS Sales Job Harder to Find

When the biggest cloud company on Earth stops hiring sales reps, every ANZ tech startup feels it.

OnTargetIsh Editorial
2 min read
Commentary

Retail's Recovery Is Leaving B2B Sales Behind

While retail celebrates growth and new car sales tick up, B2B tech sellers are about to learn what real headwinds look like.

OnTargetIsh Editorial
2 min read

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