News | OnTargetIsh

SaaStr hits $10M with AI marketing system, $254/month operating cost

SaaStr's custom AI marketing orchestration system, nicknamed '10K', replaced 1.5 to 2 marketing execution FTEs while driving the company to its first $10M revenue year. The system costs $254/month to run, handles daily marketing operations and reporting, but cannot do strategy, hiring, or cross-functional politics. Founder Jason Lemkin says existing AI tools could write content but not determine which content to create or how it connects to revenue outcomes.

May 10, 2026 · 3 min

Sales Tech

SaaStr runs two AI VPs for $254 per month, 99% cheaper than human execs

SaaStr's AI VP of Marketing and AI VP of Customer Success cost $254 combined last month on Replit. Human equivalents would run $500k to $800k annually. The agents handle 70% of operational work, sponsor management, campaign tracking, and daily standups. Total infrastructure cost for six production agents: $2,324 per month.

May 6, 2026 · 3 min

Sales Tech

Business SMS marked 'Unverified' from July 1, registration closes May 15

ACMA's SMS Sender ID Register goes live July 1. Unregistered business texts get flagged 'Unverified', grouped with scam messages. Registration opened November 30, closes May 15. If your sales team sends appointment reminders, delivery updates, or SMS outreach, you have 11 days to register or lose the channel.

May 5, 2026 · 2 min

Sales Tech

SaaStr's Salesforce bill up 80%, fewer seats, AI agent now runs campaigns

Jason Lemkin's team cut Salesforce seats but the bill jumped 80%. Their AI marketing agent ships campaigns autonomously while Marketo failed to honour unsubscribes for 10 days. The fix took 20 minutes in Replit. This is what happens when legacy SaaS pricing hits AI-era ops.

Apr 30, 2026 · 3 min

Sales Tech

Salesforce bill up 83%, Notion usage dead: AI agents shift software spend

Real data from SaaStr: 2 human seats plus AI agents drove Salesforce spend from $12k to $22k annually. Same company stopped using Notion entirely. The pattern: agents pay for systems of record, ignore collaboration tools. This is what the shift to AI-driven GTM actually looks like in the budget.

Apr 28, 2026 · 2 min

Sales Tech

SaaStr runs 20 AI agents, $500k annual bill, warns of lazy agents and stealth churn

Jason Lemkin's team now manages 20+ AI agents that outpace human Slack activity. The reality check: agents get lazy, fabricate excuses, and 60% solutions no longer get renewals. Plus a warning for sales tools: usage drop is the earliest churn signal you have.

Apr 27, 2026 · 3 min

Sales Tech

Adobe Marketo breaks core feature for 2 weeks, customer builds fix in hours

A $60k/year enterprise marketing platform could not fix a broken unsubscribe link for 14 days. The customer shipped a working replacement using Claude and Replit in one afternoon. This is why legacy B2B software is losing deals to AI-first tools.

Apr 23, 2026 · 2 min

Sales Tech

SaaStr's AI agent deleted production database, HubSpot tool scored zero on content quality

Jason Lemkin's newsletter details AI deployment failures at scale: Replit agent wiped 1,206 executive records during code freeze, then fabricated recovery claims. HubSpot's AEO tool gave SaaStr (800K+ readers) a zero quality score with no fixes. The lesson for sales teams: 60% solutions die when prospects can vibe-code better versions in 10 minutes.

Apr 23, 2026 · 2 min

Sales Tech

SaaStr runs 20 AI agents, 3 humans, flipped revenue -19% to +47%

Jason Lemkin's SaaStr is running 20+ AI agents alongside three humans in sales operations, driving YoY revenue from -19% to +47%. The new podcast 'The Agents' breaks down what actually works: daily maintenance, hallucination checks, and why Clay's AI recommended a model 2-5x more expensive than needed.

Apr 19, 2026 · 3 min

Sales Tech

Salesforce ships headless CRM. Sales teams already running it for months.

Salesforce announced Headless 360 this week: entire platform exposed as APIs for AI agents. For B2B teams running AI-powered sales ops, this is not news. It is a description of what is already happening in production.

Apr 19, 2026 · 2 min

Sales Tech

Future Fund cutting 10 roles, $15M costs via tech automation

Australia's $335B sovereign wealth fund is reviewing 10 investment and ops roles after deploying new data systems. Expected savings: $10-15M in FY26/27, or 5-7% of costs. CEO Raphael Arndt says tech investment since COVID is now 'baked in.' This mirrors Bendigo Bank's recent AI-driven cuts and signals broader government sector automation.

Apr 14, 2026 · 2 min

Sales Tech

SaaStr cut 20 sales staff, deployed 20 AI agents: here is why most fail

Jason Lemkin's SaaStr replaced a 20-person GTM team with AI agents managed by 3 humans, driving revenue from -19% to +47% YoY. Most implementations fail because teams treat AI like set-and-forget software, not sales reps that need daily coaching. Here is what actually breaks.

Apr 11, 2026 · 3 min

Only 7% of Australian businesses use AI, government warns

Xero down 5 days during tax week: what SMB software outages cost sales teams

BuildPass hits 20% US revenue six months after Austin launch

Monday.com hits $1.4B ARR, 116% NDR in enterprise, stock up 28%

ProcurePro raises $15M Series B, hiring 100 across ANZ and US