Strategy

HiSmile hit A$700M sales bootstrapped: DTC playbook breakdown

Gold Coast startup HiSmile scaled from A$20k to A$700M in sales with zero funding. Founders Nik Mirkovic and Alex Tomic built the teeth whitening brand on influencer distribution, high margins, and product-led growth. Here is what the DTC model looks like when it actually ships.

May 1, 2026 · 2 min
Strategy

Why sub-20% growth means your new logo motion has stalled

SaaStr's Jason Lemkin breaks down what actually happens when B2B SaaS growth slows: under 20% YoY, you are extracting revenue from existing customers, not winning new ones. Under 10%, you have fallen out of product-market fit. The numbers tell you when to fix go-to-market versus when to re-found the company.

Mar 28, 2026 · 4 min
Strategy

Two years of growth decline: what actually works to recover

If your SaaS growth has declined linearly for two years, you are sliding toward the bottom of a bifurcated market. The top B2B and AI startups are hitting 515% growth at Series A while 35% of B2B companies are declining. Here is what works to recover, starting with brutal honesty about product-market fit.

Mar 28, 2026 · 3 min
Strategy

ICONIQ data: AI adopters run 30% leaner sales teams, hit quota more

ICONIQ's 2026 GTM survey of 150+ B2B firms shows companies embedding AI in sales processes run 20-30% smaller teams while hitting 67% quota attainment versus 59% for low adopters. Meanwhile, sales cycles dropped 6 weeks but contract terms are shrinking: 13% of new logos now sign sub-1-year deals, up from 4% in 2023.

Mar 27, 2026 · 3 min
Strategy

AI agent startups: hire FDEs before CSMs, or watch churn spike

Jason Lemkin's advice for AI B2B founders: deployment bottlenecks kill retention faster than lack of check-ins. Most scale sales without implementation support, then wonder why churn is brutal. The fix: sequence your post-sales hires, starting with field deployment engineers.

Mar 21, 2026 · 2 min