Latest updates for ANZ sales professionals
RevenueCat analysed 17,000 subscription apps and found annual plan conversion hits 44.6% with 30-day trials versus 24% at four days or less. Monthly plans peak at two weeks. The data challenges the standard 14-day trial most B2B teams copied from Salesforce.
SaaStr mentioned Replit 214 times in 12 months, generating 5.9M impressions to 450k B2B executives. Zero dollars spent. The product worked, the customer shipped production code, the coverage followed. Most B2B companies have power users doing smaller versions of this right now and have no idea who they are.
Draft legislation drops Monday: non-compete clauses banned for workers earning below $190,100. That covers most SDRs, BDRs, and mid-market AEs. Employers have until 2027 to rework contracts and retention strategy. High earners keep the clauses.
U.S. restaurant SaaS company Owner.com crossed $100M ARR in 2026 after rebuilding its go-to-market around AI agents. More than 83% of new customers now begin inside an AI product, not a sales call. The company scaled from close to 50 sales reps in late 2024 to 17 new AEs starting at once in May 2026, with 20 to 30 BDRs set for promotion to closing roles.
Australia's workplace tribunal now requires parties to declare if they used generative AI in case documents, check all details, and verify case citations are real. Non-compliance can get your case tossed and land you with the other side's costs.
ZoomInfo CEO Henry Schuck says nobody knows what B2B pricing should look like, but one thing is clear: pure seat-based models are done. Four years of 12-16% annual price increases burned through customer tolerance, CIOs are cutting SaaS to fund AI token bills, and the seat count stopped mapping to actual value delivered. Three models are emerging to replace it.
Jason Lemkin breaks down the three-part system that separates sales orgs where average reps hit quota from those where they close nothing. Product-market fit, tight process, and sales support are not optional. Missing any one and your hires from high-performing companies will fail.
Gamma scaled to $100M ARR, 600,000 paying subscribers, and 50 million users without a sales team. Product-led growth worked. Then CEO Grant Lee got on stage and said the reactive approach cost them. Here is what happened when virality replaced go-to-market strategy.
Klaviyo's 2,400-person team, including sales and marketing, had to reach L3 AI proficiency by end of June. That means running multiple agent sessions simultaneously, not just searching with ChatGPT. The company is betting its $1.5B run rate on agents building agents, including Composer, which hit 95,000 users in month one.
Jason Lemkin says SaaS startups should target 10-20% demo-to-paid conversion. Below 8-10% and your sales team runs out of capacity: they need to close 10-15 deals monthly, and over 50 demos per month leaves no time to actually sell. Worth noting: conversion rates often drop as you scale because you attract more top-of-funnel traffic.
Customer success leader ran account prioritization that used to take five teams a quarter. The shift: AI-scored maturity levels, Slack channel analysis, and automated data pulls replaced cross-functional meetings. Four connectors, one Salesforce export, four iterations.
Eleanor Dorfman, leading Anthropic's commercial and industries team, shared the company's enterprise sales approach at SaaStr AI 2026. The playbook: layer AI workflows into existing stacks rather than force migration to chat-only interfaces. Three execs from different companies landed on the same primitive: skills-based orchestration beats binary implementation choices.