ServiceNow and Workday hit 98% and 97% GRR, but long contracts mask churn risk
ServiceNow sits at 98% Gross Revenue Retention, Workday at 97%, both top of the public B2B SaaS stack. The numbers look solid. The problem: three-year contracts mean customers cannot leave even when they want to. That retention is structural, not earned, and it hides decay until renewal time hits.