Latest updates for ANZ sales professionals
Most B2B software companies are slowing down. Cloudflare just posted its best quarter since 2021: $614.5M revenue, up 34% year over year, with new ACV growing nearly 50%. The numbers point to aggressive sales hiring and territory expansion ahead.
New research from Anthropic tracks actual AI usage at work, not theoretical capability. Sales operations and research roles show higher exposure than client-facing positions. The data reveals which sales functions are already being automated versus which remain human-dependent.
Jason Lemkin's team deployed AI SDRs across multiple platforms for 12 months, generating real pipeline from CRM contacts human reps wouldn't touch. The data: 11 to 40x volume increase, $1M closed in 90 days from inbound AI, and highest performance came from reactivating ghosted leads, not replacing top performers.
SaaStr's Jason Lemkin ran AI SDRs for a year and found brand helped, but not as much as you think. Cold outreach hit 5.5% response rates, double the industry average. The real variables: lead warmth, tight ICP, and human oversight, not logo recognition.
Rachel Debeck moved customer-facing teams into the same office as product and engineering. Complaints that used to take weeks now get fixed over lunch. One million active users means the feedback loop drives product roadmap, not the other way around.
SaaStr CEO Jason Lemkin runs 20+ AI agents internally and has a warning for sales teams buying AI SDR and coaching tools: your prompts are portable, and most vendors have no real moat. He breaks down four levels of switching costs, and the data is not pretty for retention.
Anthropic is launching a Sydney office in the next few weeks, its fourth in APAC. The company serves 300,000 enterprise customers globally, including Commonwealth Bank and Canva. No ANZ headcount disclosed yet, but roles will cover sales, research, and engineering.
Sydney's Canva ranks third for monthly AI web users behind ChatGPT and Gemini, according to A16Z analysis. The design platform outranks Claude, Perplexity, and Deepseek after expanding AI features through Magic Studio. Worth noting: this counts web visits, not revenue or enterprise adoption.
Sydney legal tech startup Mary Technology closed a $7M Series A led by OIF Ventures. The company serves 2,000+ lawyers across 100+ ANZ firms but has not announced dedicated sales leadership or hiring plans. Founder-led GTM continues as they eye US expansion.
Sales reps who ghost prospects, avoid calls, and fail to follow up are about to get automated out. AI agents handle scheduling, follow-ups, and qualification without the excuses. The bar is low, and that is the problem.
NSW government opened applications for a new emerging tech commercialisation fund targeting the gap between early evidence and investable product. First round: $7m available. Worth noting: this is government money with the usual strings attached, but it targets a real problem for ANZ startups trying to scale before they can raise from VCs.
CrowdStrike posted its largest quarter ever: $331M net new ARR, 115% NRR at scale, $1.69B from Falcon Flex alone. Stock still traded down. The market is not impressed by strong growth anymore. It wants to see acceleration in the Age of AI, and CrowdStrike is guiding for more of the same.