OpenAI launches self-serve ChatGPT ads with CPC bidding, no $50k minimum
OpenAI dropped its $50k ad minimum and launched a self-serve Ads Manager for ChatGPT with CPC bidding at $3-5. The move targets SMBs and puts conversational AI ads up against Google's search dominance. Beta is US-only, ANZ gets agency access through Dentsu and Omnicom partnerships.