Vinyl buys Val Morgan Digital for $10.5m, adding $10.7m revenue
Richard White-backed Vinyl Group acquired Val Morgan Digital from Hoyts for $10.5 million ($7m cash, $3.5m shares). The deal adds $10.7m in revenue and brands like BuzzFeed and PopSugar to Vinyl's portfolio. For sales teams: watch for integration of two digital ad platforms and potential territory reshuffles.