Canva buys Simtheory and Ortto, pivots from design tool to AI sales platform
Sydney unicorn Canva acquired two local startups, Simtheory (AI collaboration) and Ortto (marketing automation), marking its sixth acquisition in 10 months. The $4 billion revenue company is repositioning from graphic design into enterprise workflows, customer data, and agentic AI. For sales teams, this means Canva is now building tools that compete with traditional sales enablement and marketing automation platforms.