B2B buyers want one-year contracts, not three. AI uncertainty reshaping deals.
Sub-1-year contracts jumped from 4% to 13% of new logo deals in three years, while three-year commitments dropped. Sales cycles are shorter (19 weeks, down from 25), but buyers won't lock in long-term when the category leader could flip in 12 months. This is not hesitation: it is rational risk management in a market where AI tools barely existed a year ago.