SaaStr, the B2B SaaS events business founded by EchoSign co-founder Jason Lemkin, is operating go-to-market with approximately three human employees and more than 20 AI agents. The company says revenue growth swung from negative 19% to positive 47% year-on-year after deploying the agent-led stack.
The centrepiece is 10K, a custom Replit-built agent that connects to more than 30 GTM tools and acts as autonomous marketing and revenue operations leader. The agent handles stand-ups, campaign planning, Salesforce synthesis, reporting, and task management. SaaStr has also deployed agents for inbound qualification, outbound, customer success, re-engagement, and deal coordination.
Company-reported performance: $4.8 million in agent-sourced pipeline and $2.4 million in closed-won revenue by February 2026. The inbound agent processed hundreds of thousands of chats and booked more than 600 meetings. These figures are not independently audited.
The most telling operational detail is what Lemkin calls the Prospector: a single interface where every inbound lead, outbound reply, renewal, and support ticket lands and gets actioned. The agent filters noise and ensures response to every record, with goals set per type: booked meeting for inbound and outbound, case closed for support. Each record gets followed up until it hits Closed Won, Closed Lost, or resolved.
SaaStr starts with first-party data before third-party signals. When a lead comes in, the agent checks event attendance, newsletter subscription, open opportunities, and downloads before touching enrichment tools. Lemkin argues this gives the agent account history a newly assigned rep would not have.
The stack includes Qualified, Artisan, Agentforce, Momentum, and Replit. SaaStr has no identified CRO or VP Sales. Jason Lemkin remains the key executive and public voice.
For ANZ sales teams, the relevant frame is not events media competition but the broader question: what does GTM look like when agents replace most of the headcount? SaaStr is positioning as a high-profile customer case study for agentic sales, not a software vendor.
The company says it has generated more than $100 million in cumulative revenue, with premium sponsor deals averaging roughly $85,000 to $90,000. Commercial model centres on free content, email reach, paid event tickets, and sponsorships.
Worth noting: 10K started 16 months ago as a Notion helper. SaaStr added tools over time, the way you would expand a new hire's systems access. You do not need 30 tools to start. Lemkin recommends phasing it in: inbound in week one, outbound by week four, then renewals and support.
The agent runs 24/7 and does not lose track of threads. With everything flowing through one queue, it learns which questions repeat, which outbound patterns get replies, and how many touches each motion takes.
No ANZ headcount or dedicated Australia/New Zealand sales leadership was identified in available material. The business appears to have a global rather than specifically ANZ-focused footprint.