Market Intel

Tracksuit acquires Hall, adds AI chatbot tracking to brand platform

Auckland-based Tracksuit bought Sydney's Hall to track how brands appear in ChatGPT, Claude, and Gemini responses. The acquisition adds AI visibility tools to Tracksuit's existing brand-tracking platform, which already monitors consumer perception through surveys. Hall founder Kai Forsyth joins as product lead for AI visibility.

Jul 21, 2026 · 2 min
Market Intel

Apple sues OpenAI for trade secrets, alleges hardware team raided

Apple filed a lawsuit alleging OpenAI stole proprietary hardware designs through former employees, including Chief Hardware Officer Tang Tan. The suit claims OpenAI coached candidates on dodging scrutiny while sharing confidential product data. This marks a sharp turn from their ChatGPT partnership.

Jul 13, 2026 · 2 min
Market Intel

Software spend up 15%, yet SaaS valuations crash: the market has split in two

Total B2B software spend is accelerating to $1.4T, growing 15% year over year, the fastest in a decade. At the same time, public SaaS companies are trading at a discount to the S&P 500 for the first time ever, with Monday, HubSpot, and Atlassian down 60% to 70%. The market has bifurcated: AI-native companies are tapping new budget and re-accelerating, while legacy SaaS runs the old playbook and waits for a recovery that is not coming.

Jul 6, 2026 · 4 min
Market Intel

Big Four consulting split considered after KPMG audit scandal

Government considering splitting audit and consulting arms at KPMG, EY, Deloitte, PwC after KPMG withdrawn AI report contained fabricated case studies. Caps on partner numbers also on table. Combined $219B revenue firms could face structural changes affecting thousands of ANZ consulting and sales roles.

Jul 2, 2026 · 2 min