Australia needs 312,000 tech workers by 2030, loses 60,000 women annually
# Australia needs 312,000 tech workers by 2030, loses 60,000 women annually Australia's goal of 1.2 million tech workers by 2030 faces a structural problem: experienced women are leaving at rates that make the target mathematically impossible. The numbers are clear. Women make up 22–29% of the Australian ICT workforce. More than 50% of women who enter tech quit before age 35. The sector loses 60,000 women from data and tech roles annually. Meanwhile, Australia produces 7,000 IT graduates per year and needs 312,000 additional tech workers by 2030. The first T-EDI Standards Impact Report, developed by Project F with the Tech Council of Australia, assessed organisations employing 900,000+ Australians. Women leave highly technical roles at nearly twice the rate of men after age 40. The report cites toxic culture and lack of support as primary drivers, not caring responsibilities. ## What this means for sales teams The shortage hits hardest in AI, cybersecurity, and cloud specialists. Software engineering roles have partially eased. For sales teams selling technical products, this means fewer technical resources, longer sales cycles for complex deals, and increased competition for talent with technical fluency. Female sales engineers and technical account managers are particularly affected. The data suggests retention challenges accelerate after 35, exactly when these professionals hit peak productivity and enterprise relationship value. Reskilling women represents a $65 billion opportunity, according to the report. Current retention strategies are not working. The report notes 62% of Australia's tech workforce sits outside traditional tech companies, spanning finance, retail, healthcare, and government. ## The comp angle Organisations were assessed against 98 workplace standards covering hiring, pay transparency, parental leave, leadership, and flexible work. Pay transparency scored particularly low, a familiar pattern for anyone tracking ANZ tech comp. The sector cannot solve this through migration alone. The talent gap requires retaining existing experienced workers, particularly women who leave mid-career. For sales leaders, this means pressure on comp, benefits, and culture will increase as the 2030 deadline approaches and the talent shortage intensifies.