FWC scraps junior rates for 18-21s in retail, fast food, pharmacy
## The Ruling The Fair Work Commission killed junior pay rates for workers aged 18-21 in three major awards: General Retail, Fast Food, and Pharmacy. If you are 18 and have six months with the same employer, you now get 100% of adult pay. Previously, you would have earned 70-90% depending on age. The Shop, Distributive and Allied Employees' Association pushed for this. The FWC agreed, saying they cannot assume young adults are "materially less productive" than older workers, especially in lower classifications. ## Who This Hits Over 500,000 young workers across retail, fast food, and pharmacy. That means Coles (120,000 staff, $43.6B revenue FY24), Woolworths (200,000 staff, $67.9B revenue FY24), McDonald's Australia (100,000 indirect jobs), and every pharmacy chain in ANZ. For B2B sales teams at these organisations: your cost base just went up. Wholesale margins get tighter. Vendor negotiations get harder. If you are selling into retail or QSR, expect pushback on pricing. ## The Timing This comes after a 3.5% minimum wage hike in July 2025, with another 3.25-4% increase predicted for 2026. Employer groups like the Australian Retailers Association and Franchise Council of Australia already flagged concerns about hiring in regional areas. Those concerns just got louder. ## What It Means for Sales Teams If you are in B2B sales targeting retail, fast food, or pharmacy: - Budget scrutiny increases. Every line item gets questioned. - Procurement cycles slow down as finance teams reassess labour cost impact. - Value conversations shift: ROI timelines compress, cost-saving features move up the priority list. - Regional expansion slows. Hiring freezes in smaller markets mean fewer new accounts. Coles and Woolworths both have sales teams in the hundreds focused on wholesale and supplier partnerships. Expect those teams to lean harder on margin protection. If you are a supplier, your next renewal conversation just got more interesting. ## The Reality Check Adult wages for 18-year-olds sounds fair. The FWC made the call based on productivity data. But for sales professionals working these accounts, fair does not change the fact that your buyer's cost structure just shifted. Adjust your pitch accordingly.