Canva acquires Doohly for $30M, adds DOOH to platform
Canva acquired Melbourne-based Doohly for $30M, adding digital out-of-home (DOOH) advertising to its platform. The deal means Canva now handles everything from design creation to physical billboard placement. Doohly, founded in 2020 by Sean Law and Tom Sawkins, runs a cloud-based platform managing digital billboards and retail screens. The company operates across ANZ and UK, with clients including KX Pilates, Mobil, Rebel Sport, and Liquorland. Previous raise: $650K from Archangel Ventures and Skalata. ## What It Means for Enterprise Sales Canva is building an end-to-end marketing platform play. Design tools brought in SMBs. DOOH capabilities target enterprise clients with physical retail presence. Worth noting: this is acquisition number six in two years, following Affinity and Leonardo in 2024. For sales teams selling into retail or physical locations, Canva just became a more complete solution. Previously, you designed in Canva, then exported to a separate DOOH platform. Now it is one workflow. ## The Numbers Law owns nearly 50% of Doohly, Skalata around 17%, Sawkins 14%. At $30M exit, that is $15M+ for Law, $5M+ for Skalata, $4M+ for Sawkins. Not bad for a company that raised $650K. Doohly was serving 4 billion+ creatives across 100+ networks in 13 countries. Client count grew from 11 to 19 since mid-2023. Lean operation, tech-driven revenue model. ## ANZ Context Second Melbourne adtech exit in recent memory. Doohly had strong ANZ partnerships: LUMOS in Australia, HYPER in New Zealand (500+ retail locations). Canva gets immediate local market access without building infrastructure from scratch. No word yet on Doohly team integration or whether Law and Sawkins stay on. Standard acquisition playbook suggests product gets absorbed, founders stick around for 12-18 months, then move on. This matters if you are selling design tools, martech, or advertising platforms. Canva keeps adding capabilities. They are not staying in their lane.