Parliament targets SME AI adoption gap, sales teams lead usage at 51%
A new Parliamentary inquiry will examine why Australian small businesses struggle to adopt AI, even as nearly half report using it. The Joint Select Committee on Artificial Intelligence launched Thursday with a specific focus on SME adoption barriers. The timing matters: government data shows 44% of SMEs were using AI by February 2026, up from 41% mid-2025. NAB research puts the number at 42%, with another 14% planning to introduce it. For sales teams, the relevant finding is this: marketing and sales is the most common AI use case, accounting for 51% of adoption among SMEs that use the technology. Operations and customer service follow. The gap is not awareness. It is implementation. Cost, skills gaps, and time constraints consistently rank as the top obstacles across government and industry research. The UTS Human Technology Institute reported AI is exceeding SME expectations, but businesses need help clearing adoption hurdles. That implementation gap is now policy priority. Productivity Commissioner Danielle Wood told the recent COSBOA summit that properly deployed AI could add 4% to labour productivity over the next decade. The concern: those gains may pool among the largest firms if smaller businesses cannot overcome adoption barriers. Government is backing enablement programs, not just model development. The AI Adopt Program includes a $3.98 million BOAB AI-backed initiative targeting 500+ consultations, 1,500+ engaged SMEs, and 50 to 150 new jobs. The SME AI Studio offers hands-on support. For vendors, the signal is clear: demand sits where AI shows quick productivity gains in daily workflows. Marketing automation, sales support tools, and customer service efficiency. Broad "AI transformation" messaging misses the mark. SMEs want practical workflow wins, not visions. The inquiry will consider adoption rates and depth across business sizes. Early data suggests formal use of business-grade AI tools skews toward larger firms. The committee's job is figuring out why, and what to do about it.