WiseTech cuts 2,000 coding jobs, AI replacing manual engineering work
WiseTech Global is cutting 2,000 engineering jobs as AI replaces manual coding work, CEO Zubin Appoo announced during the company's earnings call. The cuts represent 28% of the ASX-listed logistics software company's 7,000 global headcount. "The era of manually writing code as the core act of engineering is over," Appoo said. The cuts target engineers writing code, not sales or go-to-market teams, though the company provided no specifics on whether revenue roles are affected. WiseTech, headquartered in Sydney, develops CargoWise and other logistics software used by 17,000+ customers including 24 of the top 25 global freight forwarders. The company claims its platform touches 55% of global manufactured trade flows. ## The Numbers First half revenue grew 76% to US$672m. Operating cash flow up 31% to US$192.3m. The company recently closed a US$2.1bn acquisition of e2open and ships 1,226+ product enhancements annually across 39 product centres. Shares rebounded 4% to $45 following the announcement, though still down 60% from July 2024 highs. ## What This Means for Sales No mention of sales team changes, comp adjustments, or quota impact. The cuts focus on engineering, but sales professionals at WiseTech and competitors should watch for: territory consolidation if customer success workload shifts, quota adjustments if AI efficiency claims translate to changed sales targets, and potential downstream effects on deal cycles as product development accelerates. WiseTech joins a growing list of tech companies restructuring around AI. The difference: they are stating it directly rather than hiding behind "organizational efficiency" language. For sales teams at logistics software companies, this signals potential shifts in how technical resources support deals. No disclosed sales leadership changes or CRO commentary. Sales headcount and structure remain unclear.