Dela raises $1M to kill marketplace scams with escrow, ID checks
Sydney payments startup Dela raised $1 million to build fraud prevention into peer-to-peer marketplace transactions. The funding came from an unnamed private investor. No prior rounds or total funding stack disclosed. Dela holds buyer payments in escrow until goods are delivered and confirmed. Stripe processes payments. Sellers undergo identity verification through Stripe before transactions clear. Buyers have 24 hours to inspect items before funds release. If no action is taken, payment releases automatically. Founder Meg van der Velde built the product after losing a laptop and paying the scammer twice in a fake-buyer fraud. The supposed buyer sent a fake payment receipt, claimed overpayment, requested a refund, then had a supposed Uber driver collect the laptop and demand fuel money. Same person ran both sides. Pricing: buyers pay $5 flat for items under $100, or $5 plus 3.5% of item value above $100. Sellers pay nothing. The app includes courier booking, shipping tracking, and support. Works for in-person handoffs or shipped goods. Dela targets Facebook Marketplace and Gumtree users. Launched earlier this year on iOS and Android. No headcount, office location, or sales team details disclosed. Company is Delaxchange Pty Ltd. **What this means for sales teams:** Dela is selling conversion and trust to marketplaces, not marketplace listings. The pitch is lower dispute rates, higher transaction completion, and reduced fraud chargebacks. Similar tools in B2B include Stripe Radar for fraud detection and third-party risk management platforms. The challenge: convincing consumers to add friction (escrow, ID checks) to casual transactions. Worth watching if they land enterprise marketplace integrations or start reporting transaction volume and fraud reduction metrics.