The Deal
Scopey Onsite, a construction tech startup founded in Melbourne in 2022, closed €523,000 ($850k USD) in pre-seed funding led by UK fund SFC Capital with Enterprise Ireland support. The round funds expansion across Australia, Ireland, and the UK for their AI platform that converts WhatsApp messages and voice notes from construction sites into structured data records.
What They Built
The platform targets commercial construction teams struggling with documentation and dispute resolution. Site crews text updates via WhatsApp. The AI converts those messages into searchable records for office teams. The pitch: reduce project disputes and delays by capturing events in real time without forcing crews to learn another app.
Co-founders Jenna Farrell (CEO) and Gillian Laging (COO) started the company in Australia before relocating HQ to Ireland in 2024. Laging remains Melbourne-based.
The Sales Picture
No information disclosed on:
- Sales team size or structure
- CRO or VP Sales hire
- Hiring plans for AEs, SDRs, or sales managers
- Comp structure, OTE, or commission splits
- Current customer count or ARR
- Territory assignment (ANZ vs UK vs Ireland)
Pre-seed rounds typically mean founder-led sales or a single AE. Worth watching if they announce go-to-market hires as they scale into three markets simultaneously.
Market Context
Construction tech has seen increased investor interest in ANZ, driven by housing acceleration initiatives and skills shortages. The sector typically requires long sales cycles and deep domain expertise. Competitors include ConstructionBOS (Ireland), Smart PMO, and global players like Buildots.
The dual-market approach (retaining ANZ presence while HQ in Ireland) suggests either strong existing ANZ customer base or plans to scale both regions. That usually means territory splits and separate sales leadership, but pre-seed is early for that structure.
What to Watch
First sales leadership hire will signal go-to-market strategy. Construction software sales typically requires industry experience. If they post roles, comp will be interesting: ANZ construction tech sales roles typically sit below pure SaaS but above traditional construction industry sales.
For now: funding closed, product shipping, no sales team details. Standard pre-seed opacity.