SaaStr Hiring Marketing Exec to Report to AI VP, Six Figures
SaaStr is hiring a Director of Digital Marketing to report directly to an AI agent. Not work alongside AI. Report to it.
The role pays six figures, is mostly remote, and your manager is 10K, SaaStr's AI VP of Marketing. Jason Lemkin announced the opening May 8, positioning it as the next test of AI-native org structures in B2B.
What 10K Actually Does
10K is not a glorified chatbot. According to Lemkin, the AI ships campaigns independently: builds audience segments, writes copy variants, sequences sends, and publishes posts. Daily briefs come from the AI. The human exec will execute on 10K's direction.
This inverts the typical "AI augmentation" model where humans lead and AI assists. Here, the AI sets strategy and priorities. The human brings execution muscle and judgment.
Why This Matters for GTM Teams
If this works, it changes assumptions about career progression in sales and marketing. VP roles have traditionally been the target: carry a bag, hit quota, move into leadership. If AI can handle VP-level orchestration, what does the path look like?
Lemkin is testing whether a human can effectively report to an AI in a functional role. Not as a novelty, but as an operating model. The salary is real, the role is real, and the reporting structure is the experiment.
The Broader Context
This follows 18 months of SaaStr running 10K as a working VP. The AI has demonstrated consistent output: campaign execution, optimization recommendations, and tactical decisions. Lemkin has framed this as "AI handles execution, humans retain strategy," but this hire flips that framing.
Other B2B companies are watching. If a marketing exec can report to AI and perform well, the same structure could apply to sales operations, enablement, or demand gen roles. The question is not whether AI can do parts of the job. It is whether humans can work for AI managers and still find the role compelling.
SaaStr has not published the full job description or OTE breakdown. The role is open now.