Melbourne adtech Vudoo raises $22M Series B, hiring US sales team
Vudoo, a Melbourne-founded commerce media platform, closed a $22 million Series B led by US private-capital firm Blue Sky Capital. Existing family-office investors participated. The company is using the capital for US commercial expansion and product development.
Founded in 2017 by Nick Morgan and Andrew Spalding, Vudoo turns ads and editorial content into interactive storefronts. Consumers can browse, add to cart, and checkout without leaving the video or ad experience. Customers include Nike, Westpac, Rip Curl, Monash University, and Flight Centre.
The company is hiring commercial and retail roles in North America. Isabella Spragg was promoted to COO to oversee global operations. Tash Henderson joined as MD of North American commercial operations, and Sophie Abrahamsson took the North American head of retail role. Julian Colantuono is now customer success director.
Vudoo sits at roughly 43 employees across four continents, with most staff in Oceania. Third-party estimates place revenue in the $1M-$10M range, but this is not company-confirmed. Earlier funding came from Alium Capital Management, Regal Funds Management, Saniel Ventures, and Our Innovation Fund, though details are not fully disclosed.
What this means for sales professionals
Vudoo competes in the shoppable media and embedded checkout space, where the pitch is about shortening the path from ad impression to transaction. The company's differentiation: authenticated checkout directly in ads, not redirecting to a separate ecommerce site.
For adtech sales teams, this is worth tracking. In-ad checkout is gaining traction as a category, and if Vudoo scales in the US, expect more hiring across SDR, AE, and account management roles. The company has not disclosed sales team headcount or CRO details publicly, but US expansion typically means ramping the commercial org.
If you are in adtech sales or considering a move, watch for Vudoo job postings in the coming months. Series B usually means growing the revenue team, especially when the stated priority is commercial expansion in a new market.