Firmable raises $14m Series A, hiring for US expansion
Melbourne sales intelligence startup Firmable closed a $14 million Series A led by Airtree. The round follows a $9 million raise in October 2023, also led by Airtree.
The capital funds US market entry, product development on buying signals and sales data, and building AI agents for sales automation. Translation: they are hiring across sales, product, and engineering.
Firmable sells a sales intelligence platform that consolidates prospecting data, tracks buying signals, and automates admin tasks. Think Apollo or ZoomInfo but focused on APAC data quality and AI-driven workflow automation.
Current customer base sits at 1,000 accounts across ANZ and eight APAC markets. Customers include CBRE, Monday.com, G2, Robert Half, and Canon. The company operates in a crowded category: sales teams already use Apollo, ZoomInfo, Seamless AI, LeadIQ, and others for prospecting and account data.
The pitch: better external account data plus AI automation equals higher sales efficiency. Co-CEO Leigh Jasper (former Aconex) says the platform helps sales teams "waste less time on research, eliminate tedious administration" and focus on selling.
The US expansion matters because that is where the enterprise sales intelligence budget lives. ZoomInfo trades publicly at $1.5 billion market cap. Apollo raised $100 million Series D in 2023. The category is validated but competitive.
Other investors in the round: former Pacific Brands CEO Sue Morphet, A Cloud Guru co-founder Sam Kroonenburg, Redbubble's Martin Hosking, and Aconex co-founder Rob Phillpot.
Firmable was founded in 2023 by Jasper, Paul Perrett, and Karthik Venkatasubramanian, all ex-Aconex.
No word yet on headcount targets or comp ranges for the US roles. Worth watching: how they differentiate in a market where Apollo and ZoomInfo already own significant enterprise wallet share, and whether the APAC data advantage translates to the US market.