Australia bans subscription traps: cancellation must match signup ease by July 2027
## What Changed Parliament passed legislation banning subscription traps and drip pricing. Live date: 1 July 2027. If your sales motion involves recurring revenue, your checkout flow and cancellation process need work. The Competition and Consumer Amendment (Unfair Trading Practices) Bill 2026 makes it illegal to design cancellation harder than signup. One-click subscribe means one-click cancel. Multi-step signup means multi-step cancel, maximum. Phone-only cancellation for web signups: banned. ## The Numbers Penalties for non-compliance: $100 million, or three times the benefit gained, or 30% of adjusted turnover during breach period. Whichever is highest. The ACCC enforces this, and they issue infringement notices. Drip pricing is also banned. Base price must include all mandatory fees. Adding booking fees, service charges, or platform fees during checkout: illegal unless disclosed upfront with the headline price. ## What This Means for Sales Teams If you sell SaaS, memberships, or any subscription model, audit your processes now. You have 12 months. **Checkout redesign required:** Every fee must show in the advertised price. Dynamic pricing that increases during a transaction due to demand: banned. Your pricing page and your checkout total need to match. **Cancellation flow rebuild:** Map your current cancellation process against your signup flow. If signup takes three clicks and cancellation requires calling support, you are non-compliant. Build self-service cancellation that mirrors signup complexity. **Contract review:** Small business contracts are covered too. If you sell to SMBs, your standard agreements fall under these rules. Boilerplate terms that make exit difficult: audit them. ## The Context This mirrors the FTC's click-to-cancel rule in the US, which took effect in 2024. The ANZ market is catching up to North American subscription billing regulations. Treasury Ministers Andrew Leigh and Stephen Jones pushed this through after public consultation showed subscription traps and hidden fees as top consumer complaints. The law targets manipulative design: fake countdown timers, hidden fees that appear at checkout, impossible cancellation processes. If your go-to-market relies on friction to retain customers, that model dies in July 2027. ## Action Items 1. Audit signup versus cancellation complexity 2. Review pricing transparency: does your advertised price match final checkout? 3. Check contract terms for exit clauses 4. Build self-service cancellation tools 5. Train support teams on new cancellation requirements You have 12 months. Non-compliance carries penalties that will end your quarter.