The Numbers
Cuttable raised $5.7M at a $100M valuation, doubling from its $44.5M valuation in August 2024. Total funding since launch: $16M across three rounds in nine months.
Square Peg and Rampersand increased positions. Airtree, Glitch Capital, and Benjamin Duncan joined. Airtree previously backed Kroonenburg's A Cloud Guru, which sold to Pluralsight for $2B in 2021.
What They Do
Cuttable builds AI-powered software for performance marketing teams to produce, test, and iterate ad creative at scale. Think automation for the repetitive work: video resizing, channel optimisation, creative testing.
Current customer base: 200+ brands across ANZ and the US. Recent ANZ program delivered 13x ROAS, per company data.
The NYC Play
US inbound demand now accounts for 50% of inquiries. That drove the New York office decision. Kroonenburg ran this playbook before: A Cloud Guru scaled globally with distributed teams and US-focused expansion.
Funding will support Melbourne headcount growth and product development. No specific hiring numbers disclosed.
Founder Context
Sam Kroonenburg co-founded A Cloud Guru in 2015 with his brother Ryan. They scaled it into an edtech unicorn before the $2B exit. He launched Cuttable in 2023 with Jack White (Sunday Gravy co-founder) and Ed Ring (former Swisse marketer).
Kroonenburg on the raise: "Cuttable reminds me a lot of where A Cloud Guru was at this stage: strong product, customers pulling us into new markets, a team that's moving fast."
Market Timing
Cuttable sits at the intersection of digital advertising growth and AI automation. Performance marketers face content volume challenges across channels. The company's early client wins (Wesfarmers-owned Catch, Nando's, Powershop) suggest product-market fit in the mid-market segment.
No CRO, VP Sales, or sales team size disclosed. Typical for a startup at this stage: lean, founder-led sales with agencies as primary channel.
What This Means
Three seed rounds in nine months signals strong momentum but also capital intensity. The NYC expansion suggests enterprise sales motion requires US presence. For sales professionals: early-stage adtech with proven founder, backed by tier-one VCs, expanding into the largest market. Worth watching if they start hiring AEs in New York or Sydney.