Catch founders buy Click Frenzy from liquidation, plan relaunch

Gabby and Hezi Leibovich, who built Catch from a 2006 startup to a Wesfarmers acquisition, have bought Click Frenzy out of liquidation.

The flash sales platform fell into receivership last month after its event-based revenue model hit cash flow problems. War in Iran killed travel bookings during a recent holiday sale event, according to the appointed receiver.

Click Frenzy launched in 2012, riding the Black Friday wave through the 2010s with limited-time deals on homewares, tech, apparel, and travel. The model worked until it didn't. Lumpy revenue between sales events caught up with the business.

Gabby Leibovich says the concept isn't broken. "Click Frenzy proved that customers respond to great offers from trusted brands. What's changed is expectation."

No details yet on the acquisition price, team size, or hiring plans. The Leibovich brothers sold Catch to Wesfarmers, then watched it wind down. Now they are back in the flash sales game.

Worth noting: Click Frenzy's parent company Power Retail also went into liquidation. The acquisition covers Click Frenzy's digital assets only.

What this means for sales teams

If the relaunch happens, expect BD and partnership roles. Flash sales platforms live or die on retailer relationships. Someone has to rebuild those partnerships after liquidation.

The Leibovich track record matters here. They built Catch into a business worth acquiring. They also saw it shut down under new ownership. That experience shapes how they will approach Click Frenzy's relaunch.

No timeline announced. No team hiring announcements. Just the acquisition and a promise to relaunch.

For now, this is a buy-the-assets-and-see story. Check back when they start posting roles.