Featured Commentary

AI Isn't Taking Your Sales Job—HR Just Found the Perfect Excuse to Stop Hiring You

OE
OnTargetIsh Editorial
June 23, 2026

Tech companies blame AI for hiring freezes, but the real story is simpler: they overhired in 2021 and you're paying the price in 2025.

Microsoft froze hiring. IBM's cutting 7,800 roles "because AI". Your LinkedIn feed is full of tech recruiters posting about "exciting opportunities" that don't actually exist.

Here's what's really happening: AI isn't taking sales jobs. Companies are using AI as cover for the hiring freeze they were going to do anyway.

The math is brutal. Tech companies hired like drunk sailors in 2020-2021. Remote work meant unlimited headcount. Cloud revenue was exploding. Every SaaS startup raised a Series B and hired 15 SDRs. The party had to end, and now we're in the hangover.

But "we overhired and need to fix our cost structure" sounds bad on earnings calls. "AI will handle this workload" sounds like innovation. Same outcome, better optics.

IBM says AI will replace 7,800 jobs. Cool story. Show me the AI that can handle an enterprise renewal negotiation when the CIO's budget just got cut 30%. Show me the AI that can navigate a three-month sales cycle with five stakeholders and shifting requirements.

What AI can do: automate the low-value parts of sales that companies should have fixed years ago. Email sequences. Meeting notes. Basic research. The stuff good sales teams already automated with tools that cost $50/month.

For ANZ sales professionals, this means three things:

First: Those "we're hiring!" posts are lies until you see an offer letter. Microsoft's freeze shows companies will pull roles even when the job ad is live.

Second: If your role is 80% admin and 20% selling, you're exposed. Not because AI is better than you, but because your company can now justify cutting the role.

Third: Enterprise sales jobs are safer than SMB/mid-market. AI can't replace relationship selling at scale. It can replace transactional SDR motions.

The real headline isn't "AI is coming for sales jobs." It's "tech companies overhired, revenue growth slowed, and now they need an excuse to stop paying people."

AI is just the most convenient excuse they could find.

The move: If you're in SMB sales automation or purely transactional roles, start positioning toward enterprise. If you're in enterprise, document your stakeholder relationships and renewal rates. When the next restructure comes, make sure your name isn't on the "AI can probably handle this" list.

Because it's not about what AI can do. It's about what finance says AI can do when they need to cut headcount.

Hot Takes represent the personal opinions of the author and do not necessarily reflect the views of OnTargetIsh or any employer.